BTW, Who Is Behind Buy The Way?

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WHO Created this site?:  Hey guys! My name is Danielle and I’m the creator of Buy The Way, btw. By day, I work on digital content for awards shows at MTV, but right out of school I worked at a huge ad agency with several major COTY beauty brands including Cover Girl. However, I really come alive at night through working on my own creative projects, like this one! I’m an entrepreneur at heart and a huge advocate for trying to use business as a force for good. That motivation has manifested itself into building this website and opening an Amazon store by the same name, where 5% of the profits make will go to a rotating portfolio of charities and non-profit organizations. Every product that emerges from the Buy The Way brand will help make life easier, while also doing good.

I graduated from Wesleyan University with a degree in Film and Environmental Studies. Aside from working on BTW, I’m currently directing, producing, and editing my first 360 VR documentary series. When I’m not working on my own projects, I love cooking, creating videos and crafting content/marketing strategies for small businesses and non-profit organizations. 

In my free time, I somehow manage to eat my way through New York City. I’m a New Jersey native travel enthusiast who has an incurable travel bug. To learn more about me and my everyday happenings check out my blog and peep my insta @daniellerrd. 

Anything else?: BTW - Please feel free to send me any feedback, comments or suggestions for the site. I really look forward to reading your emails! If there is something that you’d like to see on the site, please let me know about that, as well. Feedback is welcomed, encouraged and much appreciated.